As a proud Colombian living in Australia for 12 years, I've always been fascinated by the multicultural scene here in the land of OZ. The opportunity to connect with people from different backgrounds and learn about their ways and traditions has always been a highlight in my journey over the last decade. Similarly, there has always been a little fire burning inside of me to show people around the world the beautiful things about Colombia and share what our vibrant culture has to offer.
The idea of starting lasalida.cc and deciding to bring a brand like Safetti into Australia stems from the same desire to showcase not only top-quality products designed and manufactured in Colombia but also our deep-rooted passion for the sport of cycling which has also played a fundamental role in our culture for the past few decades. With incredibly talented and gifted cyclists in the pro peloton, it's only natural to see the exponential growth in popularity of cycling not only as a sport but for some, as a way of life. As a result, the demand for quality products has also sky-rocketed, and brands like Safetti are leading the way in innovation.
But considering it had never been sold to the Australian market, you're probably wondering what is this brand? and why do we keep raving about it? Let me take you through Safetti's story and why they have become a force to be reckoned with in the cycling clothing industry.
About Safetti
Safetti is one of the most prominent cycling apparel manufacturers and sports brands in Colombia. For over 15 years, they have been developing cutting-edge garments for athletes who want to perform at the highest level.
Their history has been marked by athletes with great triumphs who have left the name of Colombia at the top steps of the podium and continue to do so to this day.
"Cycling is not something new to us, Colombians live and breathe this sport as a lifestyle, it is in our genes."
Safetti's passion for this sport is what makes them a true world powerhouse. They always want to be the first, not to be followers. That is where their true essence comes from – in the avant-garde, because as they claim "that is the only way to create unique garments."
Safetti's Work Ethic and Culture
At Safetti they consider themselves a bit of iconoclasts, a tad irreverent, and often sui generis. "Day after day we study the way sportswear is designed and manufactured around the world: we evaluate, compare and decide our own “how” and “why”. We break paradigms when creating sportswear. And we are achieving it: we have escaped from the peloton. Since 2005 we have worked very hard so that our athletes feel that they have a special advantage by the mere fact of competing with Safetti garments. In training or when pinning a number on in competition, those who decided to be "equal to none" are recognised from afar and at first sight."
Sortija 'The Nun' (Safetti's Mascot)
Sortija has been a Safetti athlete for 16 years, she is always present in the best events and although she is not always the first on the podium, she conquers the entire group with her particular way of being.
Despite her obvious obesity, her cool and cute figure, she always stands out in every place and competition. She does not resist conquering a new mountain pass, she is happy adding kilometres and discovering new routes. She loves to run marathons and always uses the best brand outfits to break her records.
Sortija has an obsession with classic bicycles, she has been collecting unique pieces for many years to restore old bicycles and display them in Safetti stores. When she's not training, she spends her time reading special editions of Editorial Sortija, she also welcomes her friends with coffee and from time to time she celebrates her records with a cold beer.
She loves discovering new places and making special deliveries aboard her combi van. Sortija also loves photos; If you find her, don't miss the opportunity to ask her for a selfie and be part of our history.
